sarahkunst:

“Almost 80% of location-based service users are male. Close to 70% of them are between the ages of 19 and 35, and 70% have college degrees or higher. Forrester also found these location-app users to be influential (the report finds they’re 38% more likely to say friends and family ask their opinions before a purchase) and they are especially receptive to mobile coupons and offers. This set is up to 20% more likely to consult their phones before a purchase, and are far more likely to research products and services and read customer reviews.”

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So young, educated, influential males with (presumably) way more disposable income than most consumers are owning a new technology and Forrester isn’t sure that it’s a good field to play on? So wrong.

Translation: We’re fifty-two year old marketing men and we don’t reeeaaally understand the long term implications LBS will have on business but we know it’s hot but we don’t want to get burned because all these young kids and their smartcells and their wallasquares and WE’RE GOING TO RELEASE A REPORT THAT SAYS TO WAIT because then we’re not WRONG, we’re just SMART, and we can say we told you so if it catches on or dies because then our executive team that’s made up of mostly men, excepting legal and communications because all women know about it arguing and talking am i right, can say either way that we were correct and that we were so goddamn right and everyone should listen up and trust us because we basically just released a statement that had NO CONCLUSION but we said it so well that people talk about it on mishmashable and their bloggerspotters so then spammers who call themselves gurus will charge businesses a fuckton of money to consult using our bullshit information that any asshole could run through a press release format and we’re all like whatever lolz!