The fact that I want to emphasize is that all of these roles are needed. Developers. Designers. Sales. Marketing. Account Services. Administration. The very success of a product and a company requires all of these fields & functions to work together.
How do we begin to change these perceptions, many of which have existed for years? I feel the first step is communication, thus this post. It’s not a finger-pointing exercise; instead, it’s sharing the knowledge of what each of these functions actually DOES. Yes, I think there can be much to be gained from learning to code, but I’d also suggest that raising awareness about the hard skills needed in a sales or marketing role - which yes, do exist - is also beneficial to the organization as a whole.
Changing the Conversation, Not Just the Ratio
The article mentions the bad economy only twice, both times by dismissing its impact (“it’s a development that predates the current economic doldrums”) to focus on developmental psychology. It’s fine for the author Robin Marantz Henig to be more interested in science than economics.* But it’s not fine for the Times Magazine to publish a frontpage story called “What Is It About 20-Somethings?” when “it” is still the economy, stupid.
|—||Derek Thompson — The Atlantic — What’s Really the Matter With 20-Somethings|
Maybe with the seethingly obvious question: why would these twenty-somethings be leaving their jobs? (If they are, that is—the source of this information is not provided.) Can it be because a load of self-infatuated corpocrats with river-view offices aren’t offering them job security, benefits or a decent salary? Or (more likely, in the current climate) is it because they are being restructured out in order to provide “gains” for shareholders?